RESEARCH BRAINTEASER
Your client, Fido Dog Food, wants to test out its new line of dog food. As the researcher working on this account, you decide to select 100 dog owners who feed their dogs canned food, 100 dog owners who feed their dogs dry food, and 100 dog owners who feed their dogs semi-moist dog food.
QUESTION
Is this an example of a probability or non-probability sampling design?
i'm here i'm here!!! sorry i had things to do for ADFED.
ReplyDeleteit could be considered as non-probability because the researcher is selecting specific dog food buyers and has a quota number that once reached, they are done for the day. however, they are also just basing the food off of canned, dry, and semi moist which could be probability because they are just focused on who buys what type of food instead of why they buy a certain type of food.
This is an example of a non-probability sampling design. (Samples cannot be both random and non-random.)
ReplyDeleteCan you name the specific type of non-probability sampling design the above represents?
quota because they have a specific number they are trying to reach.
ReplyDeleteYes, you are correct. This is an example of a quota sampling design.
ReplyDeleteThis week, we will start talking about a form of primary data called “observation” (Chapter 6 in the textbook).
ReplyDeleteWhen thinking about primary data, what is “observation”?
well for starters, primary data is fresh data gotten in the here and now that secondary data couldn't quite fill in. as for the observation part, i would image its like people watching or how people respond to a certain question or idea, or even product or service?
ReplyDeleteRight. "Observation" means watching what people do (instead of asking people questions like in a survey).
ReplyDeleteObservation involves recording patterns of occurrences or behaviors without questioning or communicating with the people involved. The researcher records events as they occur.
Before you can engage in observation, there are several conditions. Can you think of any “must haves” for observation to be a reliable source of primary data?
ReplyDeleteFrankie - You still online?
ReplyDelete*it needs to be something that is truly able to be observed.
ReplyDelete*the behavior must be repetitive so that it is something worth gathering enough information about.
*the behavior of interest must be in a short duration of time.
Okay, so what does all of that mean?
ReplyDeleteoverall, the observational data that is collected needs to have a purpose in why it is being collected and why observation is so important when understanding a consumers buying decision.
ReplyDeleteif a consumer was buying laundry detergent and first grabs a brand they are familiar with but sees another brand next to it on sale that has the same cleaning power and is also a name brand and decides to switch because of pricing would be an observation worth jotting down.
its short, its and item that is always bought, and its worth gathering, especially if its the competitors brand they are trying to one up on.
You're on track.
ReplyDeleteInformation must be observable, i.e. if researcher wants to know why a person purchased a Lexus over a BMW, observation will not work
Consumer’s behavior must be repetitive, frequent or predictable, such as your laundry detergent example.
Consumer’s behavior must be short in duration, i.e. observing the process of purchasing a home will take months and is not always feasible or economical for observation.
There are several types of observation. Let’s talk about four of these types.
ReplyDeleteThe first type is Natural vs Contrived Observation.
Without giving me an answer out of your textbook, can you describe natural vs. contrived observation based on the meanings of the words themselves.
they are total opposites from each other. natural is something that has no real influence or pressure to think/feel a certain way. its by personal choice in what we think will work best.
ReplyDeletecontrived is how something is planned to make a consumer think or feel a certain way.
dieting for example, when dealing with it being natural would mean a person wants to change their body so they eat a certain way, cut back on junk food and work out in what their body can handle.
contrived would be dieting pills that guarantee results but doesn't really say much about the negative effects or how dependent your body actually becomes to said pill
Frankie - Are you still here?!
ReplyDeleteInteresting example - dieting.
ReplyDeleteAs it pertains to observation and primary data...
Natural: observing people use the drive-in window at Starbucks. The researcher plays NO role in consumer’s behavior, and consumers have NO idea they are being observed.
Contrived: controlling external variables that may impact consumer’s behavior; speeds up data gathering process. For example, setting up a mock grocery store aisle in a warehouse to see which brands consumers put in their carts. In this case, participants are instructed to perform certain actions.
The second type of observation is known as open vs. disguised. What does this mean (without a textbook answer)?
ReplyDeleteFrankie - any thoughts?
ReplyDeleteopen observation might be an obvious display in consumer behavior in food choices.
ReplyDeletefor example. having two cooked brands of sausages as samplers and they consumer might try both them out and then decide which on they might want to buy right next to the person that is selling and observing them.
disguised might be something hidden. like the placebo effect. it looks the same, it tastes the same, but its not the brand people know of. kind of like generic off the wall cereal brand that tastes the same but is cheaper or has more than the well known brand names.
Not quite, but good try!
ReplyDeleteOpen: consumer knows they are being observed. As a result, they may behave differently.
Disguised: consumer doesn’t know they are being observed, i.e. use of one-way mirror during a focus group.
Given our late start today, that is all the time we have for Research today. Let's move to Ethics.
ReplyDeleteRESEARCH HOMEWORK REMINDER
- Chapter 11 questions 1, 2 & 4 due Thursday, April 2nd
- Read Chapter 6 for Thursday, April 2nd