Get your research thinking caps on this morning!
Please comment on the following statement by the owner of a restaurant:
“I see customers every day whom I know on a first-name basis. I understand their likes and dislikes. If I put something on the menu and it doesn’t sell, I know that they didn’t like it. I also read the magazine Modern Restaurant to keep up with industry trends. That is all the advertising research I need to do.”
QUESTION
What are your thoughts on the restaurant owner’s type of market and customer research? Is he doing enough for the success of his restaurant?
“I see customers every day whom I know on a first-name basis. I understand their likes and dislikes. If I put something on the menu and it doesn’t sell, I know that they didn’t like it. I also read the magazine Modern Restaurant to keep up with industry trends. That is all the advertising research I need to do.”
QUESTION
What are your thoughts on the restaurant owner’s type of market and customer research? Is he doing enough for the success of his restaurant?
