Tuesday, March 31, 2009

Let's Talk Research at 10am!

RESEARCH BRAINTEASER
Your client, Fido Dog Food, wants to test out its new line of dog food. As the researcher working on this account, you decide to select 100 dog owners who feed their dogs canned food, 100 dog owners who feed their dogs dry food, and 100 dog owners who feed their dogs semi-moist dog food.

QUESTION
Is this an example of a probability or non-probability sampling design?