Tuesday, March 24, 2009

Let's Talk Research at 10am!

RESEARCH BRAINTEASER
There are a myriad of over-the-counter, non-prescription cold medicines available to consumers whenever the cold bug bites. However, your client has created the latest and greatest cold remedy. Your task is to conduct research for this new non-prescription cold medicine. You know the first thing on your research To Do list is to develop a sampling plan. (Hint: refer to Chapter 10 if you cannot remember.)

QUESTION
When developing your sampling plan, what is the first step?