RESEARCH BRAINTEASER
You have been tasked with developing a questionnaire about a new cereal for Kellogg’s. This new cereal will have a health-focus with a concentration on low carbs and sugar-free. This cereal already faces some competition from similar products on the market, although Kellogg’s taste tests have revealed that their cereal is more tasty than the competition.
Question
What is the first step the researcher must do when developing a questionnaire?
You have been tasked with developing a questionnaire about a new cereal for Kellogg’s. This new cereal will have a health-focus with a concentration on low carbs and sugar-free. This cereal already faces some competition from similar products on the market, although Kellogg’s taste tests have revealed that their cereal is more tasty than the competition.
Question
What is the first step the researcher must do when developing a questionnaire?
