RESEARCH BRAINTEASER
Please comment on the following statement:
You just landed a summer internship at a local advertising agency. Being the newbie at the agency, you have been asked to locate background information and research on a client: Jenny Jeans. Jenny Jeans wants to expand her line of designer men’s and women’s jeans as well as get her jeans into more stores across the southwest. You begin your information search by logging in to Google.
Questions
Based on your knowledge of secondary data, where else should you look for research?
Please comment on the following statement:
You just landed a summer internship at a local advertising agency. Being the newbie at the agency, you have been asked to locate background information and research on a client: Jenny Jeans. Jenny Jeans wants to expand her line of designer men’s and women’s jeans as well as get her jeans into more stores across the southwest. You begin your information search by logging in to Google.
Questions
Based on your knowledge of secondary data, where else should you look for research?
