Let's Talk Research at 10am!

RESEARCH BRAINTEASER
For the next 5 minutes, I want you to write down everything you know about writing and presenting a research report. Your write up will count toward your case study participation points, so please put time, thought and effort into your response.

Research "Field Study Day" - Tuesday, April 28th!

No online research class will be held today due to the research "field study" day. Instead, come over to the Ethics blog where we will conduct our Ethics online class from 10am-11am.

Let's Talk Research at 10am!

RESEARCH BRAINTEASER

You are conducting a research study on consumer attitudes towards a local home improvement store. You plan on creating a survey and you know, from your research classes, that measurement is a vital part of an effective survey in order to achieve reliable and valid results. You realize that measuring "attitudes" is hard as attitudes can't be directly observed. So, how do you measure consumer feelings?

QUESTION
What is "measurement"?

Let's Talk Research at 10am!

RESEARCH BRAINTEASER

Your client, Fido Dog Food, wants to test out its new line of dog food prior to spending $ on a full-scale product launch. As the researcher, you realize that you must conduct either an experiment or engage in a test market to determine whether or not consumers will purchase this new line of dog food.

QUESTION

What is the difference between an experiment and a test market?

Research "Field Study" Day - Tuesday, April 7th!

No online research class will be held today due to the research "field study" day. Instead, come over the Ethics blog where will we conduct our Ethics online class from 10am-11am. Following this hour, you will have time to work on your semester long research project.

Remember to bring in "evidence" of what you've worked on during the "field study" day to get your attendance/participation points to Thursday's class!

Let's Talk Research at 10am!

RESEARCH BRAINTEASER

Your client, Fido Dog Food, wants to test out its new line of dog food. As the researcher working on this account, you decide to select 100 dog owners who feed their dogs canned food, 100 dog owners who feed their dogs dry food, and 100 dog owners who feed their dogs semi-moist dog food.

QUESTION

Is this an example of a probability or non-probability sampling design?

Let's Talk Research at 10am!

RESEARCH BRAINTEASER

There are a myriad of over-the-counter, non-prescription cold medicines available to consumers whenever the cold bug bites. However, your client has created the latest and greatest cold remedy. Your task is to conduct research for this new non-prescription cold medicine. You know the first thing on your research To Do list is to develop a sampling plan. (Hint: refer to Chapter 10 if you cannot remember.)

QUESTION
When developing your sampling plan, what is the first step?