RESEARCH BRAINTEASER
You have been tasked with developing a questionnaire about a new cereal for Kellogg’s. This new cereal will have a health-focus with a concentration on low carbs and sugar-free. This cereal already faces some competition from similar products on the market, although Kellogg’s taste tests have revealed that their cereal is more tasty than the competition.
Question
What is the first step the researcher must do when developing a questionnaire?
You have been tasked with developing a questionnaire about a new cereal for Kellogg’s. This new cereal will have a health-focus with a concentration on low carbs and sugar-free. This cereal already faces some competition from similar products on the market, although Kellogg’s taste tests have revealed that their cereal is more tasty than the competition.
Question
What is the first step the researcher must do when developing a questionnaire?
Define the objective.
ReplyDeleteHi Correne -
ReplyDeleteYes, define the objective or put another way, outline the information sought by the survey.
What would the research objective(s) be for this particular questionnaire?
ReplyDeleteTo solidify peoples taste preferences and likability to the specific health focus.
ReplyDeleteYour questionnaire will contain a mix of open- and closed-ended questions. Provide two examples of open- and closed-ended questions appropriate for this survey.
ReplyDeleteOpen ended: How do you feel about the health benefits of Kellogs cereal?
ReplyDeleteClose ended: Are these the health features that are most important to you?
Great, can you think of a couple more for each?
ReplyDeleteOpen: How do you see these health points benefiting your life? How do you feel about healthy cereals over all?
ReplyDeleteClosed: Do you like the taste of our cereal? Which would you be most likely to purchase again?
Very good. You got that down. Little pop quiz... There are several types of closed-ended questions. Can you name some of these types?
ReplyDeleteId have to look it up
ReplyDeleteMaybe this will jog your memory. We discussed dichotomous, multiple choice and scaled responses - all of which are types of closed-ended Q's. Can you tell me the difference between the three?
ReplyDeleteTechnical difficulties on Correne's end...
ReplyDeleteIm back!
ReplyDeleteOkay, glad your Internet issues worked themselves out. Since we only have about seven more minutes, let's start talking about Chapter 10 - Sampling - and then continue it on Thursday.
ReplyDeleteWhat is a sampling?
dichotomous: is only one of two answers, yes and no.
ReplyDeleteMultiple choice: provides a few answers for the respondent to choose from.
Scaled: provides a range of thoughts or feelings ie good, very good, great ect
Sampling is using a small portion of product or target to test before actually conducting project.
ReplyDeleteRight. Sampling is the process of obtaining information from a subset (a sample) of a larger group (the population). A sample is a miniature version of entire population.
ReplyDeleteThe researcher takes results from the sample and makes assumptions of the characteristics of the population.
What is the purpose of sampling?
ReplyDeleteThis method allows the researchers to test their final product so you can avoid wasting time and money.
ReplyDeleteNot exactly. Sampling is not about testing a product.
ReplyDeleteSampling is all about enabling the researcher to draw conclusions about the population. We can determine an entire population’s characteristics by observing only a small sample of the population.
Sampling saves time, $ and is proven that accurate estimates can be made based on a small sample.
Let's move to Ethics now. We'll have to continue this discussion on Thursday.
ReplyDeleteHOMEWORK REMINDER
- Chapter 9 questions #4, 8 & 9
- Read Chapter 10 for Thursday, Mar. 12th
- Review of In-Depth Interview Project due Mar. 12th